Universum
Leading a ground-up digital overhaul of one of the world's most established employer-branding agencies, turning three disconnected products into one coherent experience.
Leading a ground-up digital overhaul of one of the world's most established employer-branding agencies, turning three disconnected products into one coherent experience.
Helping Sweden's largest trade union through their digitalization journey, improving the digital experience for both members and elected representatives.
Designing the sequel to the world's most played trivia game on mobile.
I'm a Senior UX/UI Designer with over 10 years of experience, spanning interface design, user research, digital marketing, front end development, game design, and more. I do my best work turning complex requirements into clear, scalable UI, building and maintaining design systems, and collaborating closely with both stakeholders and developers so ideas travel from concept to screen without losing what made them good.
I've worked with clients ranging from international corporations like Pfizer and Bridgestone to major Swedish organizations such as Unionen and Cloetta, as well as startups and independent businesses.
UX/UI Designer and Product Owner
Led all design and UX work across Universum's digital presence. Served as product owner for the company website and drove design for their employer branding insights platform and the global survey used for data collection. Also produced social media marketing assets and managed the company's branding and visual identity.
UX/UI Designer
Worked with several major clients, including ones like Unionen, SVT, and Kulturhuset Stadsteatern, improving their website designs and user experiences through research, interviews, prototyping, and UI design. Built and maintained complex design systems, supported requirements work, and bridged design and development.
UX/UI Game Artist
Designed a new admin panel interface for Quizkampen Business (the enterprise version of QuizClash), enabling clients to manage their quizzes and question databases. Also produced brochures, flyers, and landing pages for the sales team.
Worked as lead designer for QuizClash 2. Created the new visual identity, wireframes, and UI art, and implemented them in Unity alongside the development team. Contributed visual effects, animations, and game design.
Graphic/UX Designer (2012‑2015) · Art Director/UX (2015‑2017)
Started as a graphic/UX designer, designing web applications, browser games, and campaign sites. Proceeded to take a larger role in concept creation, and expanded into branding, social media campaigns, photography, and visual effects. Also developed communication concepts across social platforms, working closely with copywriters and photographers. Clients included Ahlgrens Bilar, Helly Hansen, L'Oréal Paris, Malaco, and Pfizer.
Graphic Designer
Seasonal position: updated text and image content in brochures, adjusted layouts, retouched images, and handled print design.
Production Artist
Seasonal position at the local morning newspaper. Laid out pages, fit articles and images, created news graphics, and occasionally rewrote copy to fit available space.
Graphic / UX & UI Designer
Worked with businesses and startups on branding and visual identity, UX/UI design for web and apps, and print design.
Graphic Design and Communication (Grafisk Design och Kommunikation)
A theory-focused programme covering design history, visual rhetoric, information design, HCI/UX, intellectual property law, and marketing communications — the conceptual groundwork underpinning my design practice.
Media Programme – Graphic Design (Medieprogrammet – Grafisk Design)
An upper secondary programme focused on practical applications in graphic design, creative writing, and photography.
Swedish
Native language
English
Professional working proficiency (C2)